This month, The House of Creed debuts its third North American boutique at Paradise Plaza within Miami’s famed Design District. Erwin Creed, Seventh Generation Perfumer for The House of Creed shares, “Miami is an exciting new market for Creed – its international culture and dynamic atmosphere are an exciting draw for our customer.” In honor of Creed’s new home, local man-about-town Alan Biasi takes us through some of his favorite neighborhoods inspired by classic Creed scents.
In honor of the launch of Viking, we recently traveled to Iceland with men who embody the Viking spirit. This new fragrance, created by Sixth Generation Master Perfumer Olivier Creed, was inspired by the incredibly crafted long ships, a centerpiece of the Viking Age and one of the greatest design feats of the ninth century.
Anticipation has been building for the brand’s next big men’s launch since the best-selling cult scent Aventus launched in 2010. Years may pass between launches, but that doesn’t mean Sixth Generation Master Perfumer Olivier Creed isn’t tirelessly working on new fragrance compositions daily.