The goal was simple: Honoring the raw beauty of the Virginia Blue Ridge Mountains with an equally enchanting scent. For years, Olivier Creed, prolific traveler and Sixth Generation Master Perfumer for The House of Creed, has been captivated by this region of the United States.
In honor of the launch of Viking, we recently traveled to Iceland with men who embody the Viking spirit. This new fragrance, created by Sixth Generation Master Perfumer Olivier Creed, was inspired by the incredibly crafted long ships, a centerpiece of the Viking Age and one of the greatest design feats of the ninth century.
Anticipation has been building for the brand’s next big men’s launch since the best-selling cult scent Aventus launched in 2010. Years may pass between launches, but that doesn’t mean Sixth Generation Master Perfumer Olivier Creed isn’t tirelessly working on new fragrance compositions daily.