However, whilst fragrance can be challenging to get right for someone else, it is well worth the extra effort. Wearing perfume is an incredibly personal experience that the wearer needs to enjoy, but it is also extremely intimate on the senses of those in close proximity, with many people finding themselves wearing perfume for others to enjoy – especially their partner. This reason makes fragrance the perfect meaningful gift that can be truly enjoyed together.
But how do you approach buying a fragrance for someone else as a gift? Whether you are buying for your husband or wife, boyfriend or girlfriend, a family member or long-time friend, we’ve put together a guide on how to best avoid disappointment, whatever the occasion.
1. UNDERSTAND THEIR TASTES
It is important that you spend time discovering what he or she enjoys wearing. The best clue is to look at what fragrance they are currently wearing. If you know what they have previously worn and enjoyed wearing in the past, this is a bonus and will help you build up a bigger picture of their scent preferences.
Research into what you know they like and understand what type of fragrance this is. Is it an Eau de Parfum, Eau de Toilette or an Eau de Cologne? Which fragrance family does their existing fragrance sit in? Is it fruity, woody, floral, oriental, citrus etc? Having a better grasp on the world of perfumery, and the different fragrance types and families, will help you to narrow down your selection tremendously.
Another great way to understand what your loved one may like is through their food tastes. It’s important to consider if there are any foods they particularly like or dislike. Someone who is not into herbs and spices is probably not going to enjoy a spicy scent inspired by India, for example. Equally, someone who’s not keen on sweets and desserts is less likely to sway towards sweeter scented perfumes.
2. CONSIDER THEIR PERSONALITY & LIFESTYLEA fragrance should always suit one's personality. If your loved one is not comfortable with what their new fragrance is saying about them, they will feel less inclined to wear it, regardless of whether they like the scent or not. Consider if they like to stand out from the crowd or if they prefer to be more subtle. Are they fun, flirty, daring, reserved, passionate or more aloof? Spend a little time considering the personality traits that define them in your eyes and find a perfume to match this.
Consider where they are going to wear their new fragrance. Do they work in an office space in close proximity to others? Perhaps a more discreet scent is going to suit better and not too overpowering for their colleagues. Are they into sports and fitness? A fresh and invigorating citrus scent like Aventus Cologne will likely be a hit. Are they very sociable? Something bold like Aventus or Aventus for Her that will help them command the room may be more up their street. Or are they a jet-setter? A Fruity and exotic scent like Virgin Island Water, may be the perfect match for their next holiday. Whatever your loved one is into, it may have more merit than you think when guiding you in your fragrance gift of choice.
3. ALWAYS TEST THE FRAGRANCE
If you are purchasing a fragrance online follow Eva’s tip to testing perfumes purchased online to get around its challenges.
It’s even better if you can get your loved one to try the fragrance on themselves. If it’s a secret, you may need to find a more subtle way, like guiding them through the fragrance section next time you are shopping and subtly spritz a few different scents to get their opinion.
4. DON'T BE DRAWN IN BY THE LATEST FRAGRANCE TRENDS
If you are struggling to find out what your loved one likes with regards to scents, you are better to opt for a long-standing classic rather than something new. This classic fragrance has likely stood the test of time and has been enjoyed by many, so you know that you are going to be investing in something that is far more likely to resonate with the recipient.
Creed’s Cult Classics such as Aventus or Green Irish Tweed are firm favorites in our male fragrance collection, whilst Aventus for Her and Love in White are sure winners in our women’s assortment. If you know that your partner prefers something rather discreet and subtly masculine, Silver Mountain Water is hugely successful with both Creed ladies and gentlemen.
Remember you are not alone in the process. The world of perfumery can feel daunting, however at Creed we have a team of experts on hand to help guide you through the process.
Whether it is our on-counter consultants found in our official stockists’ stores, our perfume experts in our Boutiques or our dedicated customer service team (available Monday – Saturday over the phone or via live chat on creedboutique.com), they are each there to take the hassle out of choosing the right scent for that someone special.