Welcome to Le Journal Royal, an insider’s guide to the latest scents, collaborations and inspirations from The House of Creed. For over 250 years, Creed has been handcrafting uncommon fragrances for royal houses and discerning patrons since its very first commission: Royal English Leather. Le Journal Royal is intended to help build a deeper understanding and appreciation of Creed’s fragrances and heritage. Below is a guide on how to navigate the site and what you will find under each category. WHAT’S NOW: Explore the latest posts, boutique openings, and recent happenings from The House of Creed. FRAGRANCE FILES: Discover Creed’s latest scent offerings and learn more about the existing fragrance collection. Uncover a behind-the-scenes look about the making of Creed’s newest launches via interviews with Olivier Creed, Sixth Generation Master Perfumer, as well as tips from Erwin Creed, Seventh Generation and future Master Perfumer. CREED CONNOISSEURS: Read interviews with Creed aficionados and tastemakers who have partnered with The House of Creed on exclusive collaborations. Lastly, SHOP will direct you to our online boutique. Thank you for visiting. We hope you enjoy Le Journal Royal.