THE CREED CLASSICS
Le Journal Royal
Art of Fragrance
April 30, 2016 4 min read
How did you two get the idea to start HIGH CAMP Supply?As neighbors and friends, we envisioned creating a brand that celebrates the everyday with ephemeral luxury. HIGH CAMP Supply was born of the concept that experiences are more valuable than "things" and a deep-seeded memory of something lovely is longer lasting than anything someone can buy. Our shared love of Gardenias inspired our signature product, and we worked for months shipping flowers to ourselves until we perfected the process of farm-to-door gardenias. Today we are the only company in the US to ship direct to consumer cut-to-order vines and blooms from our California farms. We hope that everyone who receives a delivery from High Camp Supply experiences the bliss of opening our high-gloss box and is viscerally moved by the fragrance and chic beauty of Gardenias.
What makes gardenias so special and what do you most love about them?Gardenias are our favorite flower. They immediately alter people’s mood with their sublime aroma, and we love living with them en masse everyday as well as to celebrate the most formal occasions. They are memorable, exceptional, and never fail to make the ordinary extraordinary.
How did you first discover the House of Creed?Margaret:When I turned 20, my Mom gave me the signature pink Creed bottle of Spring Flower and I thought it was the chicest fragrance. I have a long standing relationship with The House of Creed and their amazing story going back generations.
Can you share your very first or most favorite fragrance-related scent memory?Susan:My mother, grandmother and aunt have always promoted having fresh flowers in home every day, even if just something simple cut from the yard or pulled from a hike. My mother would say, "Flowers are wonderful because they show that you believe today matters." I remember my aunt waking up to cook breakfast and lighting scented candles, playing music and grabbing flowers through the window. This left a strong impression, and when I had acreage of my own I began to plant every fruit tree and flower I had admired. I had every variety of gardenia I could get my hands on, so there was almost always something in bloom. I would bring a box of limes, orange and lime blossom, and as many gardenias as I could grab into the house and make tablescapes, as well as random scattered arrangements for every room, literally grabbing any glass or bowl I could find and placing around the house. The fragrance of lime and gardenia together has been a favorite since my wedding, and gardenia mixed with a beach campfire is also one of my favorite scents.
How will you be spending mother’s day?Margaret:I grew up celebrating Mother’s Day with my great-grandmothers, two grandmothers and Mom with a special Sunday brunch. The women in my life have always valued family above all else and are artistic, intelligent and strong women with style. As a mother of three amazing girls, I feel like I am continually celebrating Mother’s Day-with year-round Gardenias of course!
Best advice you’ve received from your own mothers?Susan:My mother has always "held the string of my balloon" as I have found my way through life, and inspired me to believe in the power of creativity, vision and remaining positive that all things are possible.
Any exciting upcoming projects in the works for HIGH CAMP?We are thrilled to be partnering with House of Creed and have many other amazing partnerships planned for the year including Blackbird Wines, Oprah and C Magazine and many special coast-to-coast events. Our new subscription service, which enables our customers to receive Gardenias all year is underway and gives the choice of a seasonal, monthly or weekly Gardenia delivery that is completely customizable. Whether our customer is at home or away on vacation, they can still get their beloved gardenias anytime and anywhere throughout the year. It’s amazing how the fragrance cements memories with family and friends and creates an imprint that celebrates beauty and joy.The limited-edition Creed x HIGH CAMP Giftboxes will be exclusively available on CreedBoutique.com beginning April 30th -May 10th (while supplies last).