Le Journal Royal

March 13, 2020

FRAGRANCE 101: VIKING

Whether you’re a longtime Creed devotee, or a newcomer who is eager to learn more about our iconic fragrance house, one is sure to be inspired by our refreshed Fragrance 101 series, where we'll highlight the best of Creed, one fragrance at a time. First up: the fiery and daring Viking.

March 04, 2020

#CreedDestinations: Scotland

A classic, as the old adage tells us, never goes out of style. Like a perfectly tailored suit, Green Irish Tweed has been (and continues to be), worn by confident and distinguished men at the peak of their field. The fragrance elegantly combines woody-freshness and pure masculinity, equally suited to wander through the Scottish countryside or an evening out in downtown Edinburgh.

January 30, 2020

Legends in Love: Creed x Compartés

This Valentine’s Day, The House of Creed is celebrating Legends in Love through an exclusive partnership with Compartés Gourmet Chocolates. Inspired by our Aventus Trilogy, Compartés created unique chocolate bars for each of the three fragrances for a truly made-in-the-stars pairing. We sat down with Compartés lead artisan chocolatier and CEO, Jonathan Grahm, to learn how he created these unique flavors for The House of Creed

January 17, 2020

#CreedDestinations: Montreal

The French-Canadian metropolis of Montreal is a soulful one, ripe with personality, creativity, and that certain je ne sais quoi—all qualities reminiscent of Creed’s unique Silver Mountain Water fragrance. Here’s an insider guide to wintering in a city that doesn’t hibernate, but au contraire, knows how to keep warm during the coldest months of the year.

July 25, 2019

Fragrance 101: Bergamot

Bergamot is easily one of the most remarkable and multifaceted citrus notes. It’s floral, bittersweet, rich, and—unlike its brighter, more acidic relatives that are predisposed to happy, summertime associations—its potential is versatile: The citrus can be blended just as successfully to conjure a stormy afternoon in the English countryside as a weekend spent in the balm, salty Mediterranean air.

June 06, 2019

CREED IN BERLIN: THE LAUNCH OF AVENTUS COLOGNE

June 03, 2019

Aventus Cologne Interview with Master Perfumer Olivier Creed

As loyal Creed followers know, Aventus celebrates strength, power and success and disrupted the niche fragrance category when it launched in 2010. Nearly a decade later, with a fresh take on this legendary scent, The House of Creed is debuting its unconventional new companion, Aventus Cologne, a universal fragrance with individuals and risk-takers in mind. We sat down with Sixth Generation Master Perfumer, Olivier Creed, to learn more about his inspiration for the highly-anticipated new fragrance. Read on to hear more about his creative process, and what went into developing our latest Creed scent.

March 22, 2019

Creed March Madness

March Madness is here, and this year The House of Creed is getting in on the action. Beginning March 23rd, two scents from our collection will go head-to-head each day on Instagram Stories as we ask our community to vote on which will advance until only one Creed fan-favorite remains…

May 03, 2018

WHAT TO BUY HER: MOTHER’S DAY GIFTING

Deciding on a Mother’s Day gift is no easy feat. After all, how do you even begin to thank the woman who has given you everything? One of the most traditional and beloved gifts is and will always be flowers. At the House of Creed, though, we like the idea of a petal-themed gift that lasts a little longer than your local flower shop’s blooms.

April 18, 2018

#CREEDDESTINATIONS: TOKYO, JAPAN

From Japan’s ancient heritage to its cutting edge modernity, Tokyo balances these contradictions like no other city. Here's a guide to getting the most out of this world class destination.

SPOTLIGHT ON: SILVER MOUNTAIN WATER

January 01, 2018 1 min read

To own a fragrance by The House of Creed is to belong to an exclusive club. It’s a club that honors the spirit of adventure and believes that memories are worth treasuring. Of the iconic scents crafted by the French fragrance house, Silver Mountain Water exemplifies these principles beautifully.

CREED COCKTAILS: NEW YEAR’S EVE

December 27, 2017 2 min read

With New Year’s Eve around the corner, impress your guests with craft cocktails inspired by some of The House of Creed’s enticing scents.

SMELLS LIKE HOME

December 14, 2017 3 min read

Explore Elisa Marshall and Benjamin Sormonte’s Tribeca home and learn more about the role scent plays in their holiday traditions.

THE SCENT OF THE HOLIDAYS

December 01, 2017 4 min read

A gift guide inspired by scent memories from holidays past.

MIAMI X CREED

December 01, 2017 2 min read

This month, The House of Creed debuts its third North American boutique at Paradise Plaza within Miami’s famed Design District. Erwin Creed, Seventh Generation Perfumer for The House of Creed shares, “Miami is an exciting new market for Creed – its international culture and dynamic atmosphere are an exciting draw for our customer.” In honor of Creed’s new home, local man-about-town Alan Biasi takes us through some of his favorite neighborhoods inspired by classic Creed scents.

CREED COCKTAILS: HOLIDAY ENTERTAINING

November 29, 2017 1 min read

With the holiday season upon us, we're hosting family and friends with Creed Cocktails created by awarded Mixologist, Pamela Wiznitzer, from Seamstress NYC. Follow the recipes below for fragrance-inspired cocktails that are sure to impress your guests.

SPOTLIGHT ON: ROYAL OUD

November 15, 2017 1 min read

The opulence of a Persian palace as interpreted by The House of Creed — that’s the most fitting description of Royal Oud. Without a doubt, this woody and oriental scent, which was created by Sixth Generation Master Perfumer Olivier Creed in 2011, has all the characteristics of a gilded royal home with the modern craftsmanship of a Creed fragrance.

VIKING DIARIES: ERIC CHRISTIAN

November 10, 2017 3 min read

Creed Viking bottles boundless exploration for the modern man. In celebration of this new scent, we hear from another Creed connoisseur who exemplifies what Viking represents. Read on to take in the latest in our Viking Diaries series.

VIKING DIARIES: JORDAN O’BRIEN

November 04, 2017 2 min read

SPOTLIGHT ON: ROYAL PRINCESS OUD

October 18, 2017 1 min read

#CREEDDESTINATIONS: ICELAND

October 18, 2017 4 min read

In the bold and fearless spirit of Viking, we take you to Iceland: land of fire and ice. With breathtaking landscapes, this destination offers stunning nature with Scandinavian style. With volcanoes, glaciers and limitless energy, Iceland is the embodiment of Creed’s Viking fragrance. Below is a guide to help you experience everything this incredible place has to offer.