Le Journal Royal

October 19, 2020

Creed Destinations: The Maker Hotel in Hudson, New York

Rich with history, breathtaking landscapes, and a top-tier food and art scene, the Hudson Valley is an idyllic location for city dwellers looking for an escape they can take at a moment's notice. To celebrate the tenth anniversary of Aventus, we recently paid a visit to The Maker Hotel in the heart of historic Hudson, NY.

October 15, 2020

Aventus: A Legend Turns Ten

Step into the world of The House of Creed to celebrate the tenth anniversary of the legendary Aventus.

March 13, 2020

FRAGRANCE 101: VIKING

Whether you’re a longtime Creed devotee, or a newcomer who is eager to learn more about our iconic fragrance house, one is sure to be inspired by our refreshed Fragrance 101 series, where we'll highlight the best of Creed, one fragrance at a time. First up: the fiery and daring Viking.

March 04, 2020

#CreedDestinations: Scotland

A classic, as the old adage tells us, never goes out of style. Like a perfectly tailored suit, Green Irish Tweed has been (and continues to be), worn by confident and distinguished men at the peak of their field. The fragrance elegantly combines woody-freshness and pure masculinity, equally suited to wander through the Scottish countryside or an evening out in downtown Edinburgh.

January 30, 2020

Legends in Love: Creed x Compartés

This Valentine’s Day, The House of Creed is celebrating Legends in Love through an exclusive partnership with Compartés Gourmet Chocolates. Inspired by our Aventus Trilogy, Compartés created unique chocolate bars for each of the three fragrances for a truly made-in-the-stars pairing. We sat down with Compartés lead artisan chocolatier and CEO, Jonathan Grahm, to learn how he created these unique flavors for The House of Creed

January 17, 2020

#CreedDestinations: Montreal

The French-Canadian metropolis of Montreal is a soulful one, ripe with personality, creativity, and that certain je ne sais quoi—all qualities reminiscent of Creed’s unique Silver Mountain Water fragrance. Here’s an insider guide to wintering in a city that doesn’t hibernate, but au contraire, knows how to keep warm during the coldest months of the year.

November 19, 2019

The Scent of Nostalgia

Last month, we journeyed to Troutbeck where chef James Gop of Heirloom Fire crafted a dinner inspired by the unique notes of the five Creed Classics. A true feast for the senses in every way, we thought it fitting to follow-up with James before the start of the holiday season to learn more about the role scent plays in creating a memorable meal.

November 15, 2019

Fragrance 101: Vanilla

For many, the inclusion of vanilla in a perfume is reason to avoid it—a risk that a fragrance will be overly sweet or verge on adolescent. But when vanilla is done right it doesn’t smell like faux cookies. Instead, it’s warm, delicate, comforting, addicting, and, yes, sophisticated all at once.

November 04, 2019

Creed Destinations: Alaska

Alaska: America’s final frontier. It is wild, sublime, and radiates a potent sense of adventure much like The House of Creed’s Silver Mountain Water fragrance. In this Creed Destinations, we explore and cruise through its awe-inspiring landscape and majestic geography.

October 22, 2019

Introducing the #CreedClassics

The House of Creed headed to Troutbeck Estate located in beautiful Amenia, NY to re-introduce friends of the brand to the Creed Classics, five of our most-beloved fragrances, and to enjoy all the beauty that fall brings to the region this time of year. Read on to discover more about our Classics, and learn more about what we were up to during our stay.

Fragrance 101: Bergamot

July 25, 2019 2 min read

Bergamot is easily one of the most remarkable and multifaceted citrus notes. It’s floral, bittersweet, rich, and—unlike its brighter, more acidic relatives that are predisposed to happy, summertime associations—its potential is versatile: The citrus can be blended just as successfully to conjure a stormy afternoon in the English countryside as a weekend spent in the balm, salty Mediterranean air.

Creed Heritage: Meet Artist Casey Baugh

June 13, 2019 3 min read

For over 250 years and spanning seven generations, The House of Creed has been passed down from father to son. With Father’s Day this month, and to honor this deep-rooted heritage, we asked accomplished artist Casey Baugh to create portraits of the Creed family lineage of Master Perfumers. We sat down with Casey in his Brooklyn studio to learn more about his process, what being a father means to him, and his favorite House of Creed fragrances.

CREED IN BERLIN: THE LAUNCH OF AVENTUS COLOGNE

June 06, 2019 0 min read

Aventus Cologne Interview with Master Perfumer Olivier Creed

June 03, 2019 3 min read

As loyal Creed followers know, Aventus celebrates strength, power and success and disrupted the niche fragrance category when it launched in 2010. Nearly a decade later, with a fresh take on this legendary scent, The House of Creed is debuting its unconventional new companion, Aventus Cologne, a universal fragrance with individuals and risk-takers in mind. We sat down with Sixth Generation Master Perfumer, Olivier Creed, to learn more about his inspiration for the highly-anticipated new fragrance. Read on to hear more about his creative process, and what went into developing our latest Creed scent.

Fragrance 101: Jasmine

May 03, 2019 2 min read

Some flowers work best as supporting cast members in a perfume, adding a pleasant, petal-y backdrop to a blend. Others, however, stop you in your tracks with their heady, luxurious potency. When it comes to the latter, one of the best examples out there is the subject of the latest in our Fragrance 101 series, jasmine.

From the Vault: Introducing Angelique Encens

April 24, 2019 1 min read

Originally created in 1933, Angelique Encens evokes a decadent feeling of ethereal mystery. Rarely experienced by the public since its creation, Angelique Encens has been released from the vault of The House of Creed’s Private Collection in limited quantities.

Creed Destinations: Paris

April 12, 2019 3 min read

Paris, the iconic city of light, love, and home to The House of Creed. The city is ever a source of inspiration for not only for our fragrances, but artists and artisans the world over. In our latest Creed Destinations, we’re celebrating our French heritage with fragrances inspired by Paris: Love in White and Love in Black, two unique scents to discover while visiting la Ville Lumière.

Creed March Madness

March 22, 2019 1 min read

March Madness is here, and this year The House of Creed is getting in on the action. Beginning March 23rd, two scents from our collection will go head-to-head each day on Instagram Stories as we ask our community to vote on which will advance until only one Creed fan-favorite remains…

Fragrance 101: Sandalwood

March 08, 2019 2 min read

Want to know more about your favorite Creed scents? In our refreshed Fragrance 101 series, we’ll highlight a singular ingredient from the House of Creed fragrance library each month—discussing everything from its provenance to the various ways you can wear it. This month’s note: Sandalwood.

Valentine's Day, The Creed Way

February 05, 2019 2 min read

It’s no secret that we have a passion for fine ingredients here at The House of Creed. Each and every bottle of perfume contains ingredients sourced from around the world—from Sicilian orange blossom to Indian tuberose—and extracted via our signature infusion process. It comes as no surprise, then, that we get pretty excited to meet others with an equal passion for celebrating and sourcing unique ingredients—particularly if they happen to make chocolate.

The Acqua Originale Collection: An Escape in a Bottle

January 18, 2019 2 min read

Fragrance can make you feel a lot of things: joy, confidence, nostalgia. In addition to the emotional impacts of perfume, the right blend can also be an adventure, transporting its wearer to a faraway place before even setting foot outside the door. The latter is the thought process behind Master Perfumer Olivier Creed’s Acqua Originale Collection.