About Creed
Where Our Story Began
The House of Creed is an authentic, luxury perfume house dedicated to the creation of highly original, artisan fragrances for men and women, made from the finest perfume ingredients the world has to offer.
This unique story began in 1760 when a pair of scented leather gloves were delivered to King George III by a new London tailoring company. Founded by James Henry Creed in the same year as the young King’s accession, the House of Creed started its journey as an exquisite tailor based in Mayfair, London. Since then, the House of Creed has gone on to create some of the finest garments and fragrances for the discerning and the discriminating for over 260 years, shifting from its tailoring heritage into one of the world’s leading niche perfume houses.
A Royal History
Relocating from London to Paris in 1854, at the request of Napoleon III and his Empress, Eugénie, who appointed Creed as an official supplier to the royal household, the House of Creed embellished its reputation from impeccable tailoring and for the exclusively rare and limited house fragrances. The tact and discretion with which a royal, aristocratic and socially prominent clientele were handled rapidly became part of the Creed legend.
In their newly found Paris headquarters, Creed continued to create a legacy of unrivalled scents for men and women, treasured by perfume connoisseurs and admirers of quality, style and panache. Over the centuries, the Creed family has produced over 200 perfumes, all testifying to a unique creative spirit that has been passed, together with a keen inherited nose, from father to son through seven generations.
"Our Creations are a journey through time, like a bridge betweengenerations, because the past is the strength of our future"
Modern Perfume Celebrating Rich Heritage
Today, seventh generation descendant of founding James Henry Creed, Olivier Creed continues this great tradition. Accompanied by his son, Erwin, Olivier travels extensively to source, research, inspect and commission the finest materials from around the globe. Rose from Bulgaria, Turkey and Morocco, Florentine Iris, Calabrian bergamot, Haitian vetiver, Bourbon vanilla, Italian jasmine and the finest ambergris are just a few of the signature ingredients found in Creed fragrances.
Luxurious Artisan Perfume Of The Future
Upholding traditional perfumer methods, including the age-old infusion technique now abandoned by most modern perfume houses for its costly processes, The House of Creed proudly create timeless niche perfumes of unrivalled “Millesime” quality from their family-run factory in Fontainebleau on the outskirts of Paris. Each Creed fragrance is still today filtered, bottled and labelled by hand for a truly artisan perfume experience. The process is labour intensive but Creed is driven by artistry and perfection – a timeless, yet modern take on history, bottled.
