Le Journal Royal

March 13, 2020

FRAGRANCE 101: VIKING

Whether you’re a longtime Creed devotee, or a newcomer who is eager to learn more about our iconic fragrance house, one is sure to be inspired by our refreshed Fragrance 101 series, where we'll highlight the best of Creed, one fragrance at a time. First up: the fiery and daring Viking.

March 04, 2020

#CreedDestinations: Scotland

A classic, as the old adage tells us, never goes out of style. Like a perfectly tailored suit, Green Irish Tweed has been (and continues to be), worn by confident and distinguished men at the peak of their field. The fragrance elegantly combines woody-freshness and pure masculinity, equally suited to wander through the Scottish countryside or an evening out in downtown Edinburgh.

January 30, 2020

Legends in Love: Creed x Compartés

This Valentine’s Day, The House of Creed is celebrating Legends in Love through an exclusive partnership with Compartés Gourmet Chocolates. Inspired by our Aventus Trilogy, Compartés created unique chocolate bars for each of the three fragrances for a truly made-in-the-stars pairing. We sat down with Compartés lead artisan chocolatier and CEO, Jonathan Grahm, to learn how he created these unique flavors for The House of Creed

January 17, 2020

#CreedDestinations: Montreal

The French-Canadian metropolis of Montreal is a soulful one, ripe with personality, creativity, and that certain je ne sais quoi—all qualities reminiscent of Creed’s unique Silver Mountain Water fragrance. Here’s an insider guide to wintering in a city that doesn’t hibernate, but au contraire, knows how to keep warm during the coldest months of the year.

July 25, 2019

Fragrance 101: Bergamot

Bergamot is easily one of the most remarkable and multifaceted citrus notes. It’s floral, bittersweet, rich, and—unlike its brighter, more acidic relatives that are predisposed to happy, summertime associations—its potential is versatile: The citrus can be blended just as successfully to conjure a stormy afternoon in the English countryside as a weekend spent in the balm, salty Mediterranean air.

June 06, 2019

CREED IN BERLIN: THE LAUNCH OF AVENTUS COLOGNE

June 03, 2019

Aventus Cologne Interview with Master Perfumer Olivier Creed

As loyal Creed followers know, Aventus celebrates strength, power and success and disrupted the niche fragrance category when it launched in 2010. Nearly a decade later, with a fresh take on this legendary scent, The House of Creed is debuting its unconventional new companion, Aventus Cologne, a universal fragrance with individuals and risk-takers in mind. We sat down with Sixth Generation Master Perfumer, Olivier Creed, to learn more about his inspiration for the highly-anticipated new fragrance. Read on to hear more about his creative process, and what went into developing our latest Creed scent.

March 22, 2019

Creed March Madness

March Madness is here, and this year The House of Creed is getting in on the action. Beginning March 23rd, two scents from our collection will go head-to-head each day on Instagram Stories as we ask our community to vote on which will advance until only one Creed fan-favorite remains…

May 03, 2018

WHAT TO BUY HER: MOTHER’S DAY GIFTING

Deciding on a Mother’s Day gift is no easy feat. After all, how do you even begin to thank the woman who has given you everything? One of the most traditional and beloved gifts is and will always be flowers. At the House of Creed, though, we like the idea of a petal-themed gift that lasts a little longer than your local flower shop’s blooms.

April 18, 2018

#CREEDDESTINATIONS: TOKYO, JAPAN

From Japan’s ancient heritage to its cutting edge modernity, Tokyo balances these contradictions like no other city. Here's a guide to getting the most out of this world class destination.

FALL #CREEDSTYLE

October 09, 2017 3 min read

The beginning of fall is the perfect opportunity to embrace a new scent that supports whatever mood you’re channeling on any given day. Below, your olfactory options for four very different personalities and effects.

VIKING DIARIES: KARL SHAKUR

October 01, 2017 3 min read

Creed Viking bottles boundless exploration for the modern man. In celebration of this new scent, we hear from another Creed connoisseur who exemplifies what Viking represents. Read on to take in the latest in our Viking Diaries series.

SPOTLIGHT ON: CEDRE BLANC

September 21, 2017 1 min read

The goal was simple: Honoring the raw beauty of the Virginia Blue Ridge Mountains with an equally enchanting scent. For years, Olivier Creed, prolific traveler and Sixth Generation Master Perfumer for The House of Creed, has been captivated by this region of the United States. The vast open skies, the dazzling foliage and, of course, the naturally occurring earthy yet adventurous aromas that surrounded the area, were all fodder for a new scent.

AN INSIDE LOOK AT VIKING FROM THE MASTER

September 01, 2017 3 min read

VIKING DIARIES: GRIGOR DIMITROV

August 31, 2017 3 min read

VIKING DIARIES: ERWIN CREED

August 26, 2017 3 min read

In honor of the launch of Viking, we recently traveled to Iceland with men who embody the Viking spirit. This new fragrance, created by Sixth Generation Master Perfumer Olivier Creed, was inspired by the incredibly crafted long ships, a centerpiece of the Viking Age and one of the greatest design feats of the ninth century.

CHOOSING A WEDDING DAY SCENT WITH SKY NAITE

August 22, 2017 3 min read

Los Angeles-based blogger, Sky Naite, got married at an intimate, Instagram-worthy ceremony in Greece this August, after a yearlong engagement to her now husband, Adam. To commemorate the occasion, she chose a scent from The House of Creed’s Les Royales Exclusives Collection to wear on her big day.

SPOTLIGHT ON: LOVE IN BLACK

August 18, 2017 1 min read

If one were to characterize Love In Black, it would look something like this: an impossibly fashionable woman, her eyes shielded behind dark sunglasses and dressed in a signature little black dress; she emits confidence and mystery in equal measures, leaving everyone who’s watching wanting more.

#CREEDDESTINATIONS: LISBON, PORTUGAL

July 19, 2017 3 min read

Powerful and a bit mysterious, Bois du Portugal is a woody-rich scent that captures the fragrant forest of the Iberian Peninsula. This masculine fragrances takes its cue from the French word, “bois” which translates to woods. As an ode to this classic scent’s name, we set our sights on the enchanting city of Lisbon. From city, to sea, to mountains, Portugal has something for everyone.

SUMMER #CREEDSTYLE

July 10, 2017 3 min read

Summer is about fresh starts, carefree evenings and packing for your next weekend getaway. It’s also the perfect time to change out your heavier fragrance in favor of something fresh, crisp and new. Not every scent is fit for every excursion. Whether you’re having cocktails on a beach or driving through wine country, be sure your fragrance matches the occasion and your outfit. Below, menswear expert Aaron Wester of The Modern Otter, dives into four bright summer scents and discusses ways to pair them perfectly with various summer looks. From citrus to musky to floral, there’s a perfect style to match.

#CREEDDESTINATIONS: THE HAGUE

July 05, 2017 2 min read

Serving as Holland’s political center, The Hague is a must-see while visiting The Netherlands. The Hague evokes an unparalleled and regal splendor similar to that of Royal Mayfair – one of Creed’s most distinguished and coveted scents first commissioned by the Duke of Windsor. Whether you’re passing through or spending a long weekend here, read on to discover our favorite places to eat, stay and play in The Hague.

SPOTLIGHT ON: VETIVER GERANIUM

July 01, 2017 1 min read

When Sixth-Generation Master Perfumer Olivier Creed set out to celebrate his wanderlust, he did so in the most fitting manner: by creating the Acqua Originale Collection, a living fragrance journal of his travels. The 2014 creation of Vetiver Geranium, an ode to the tropical island of Java in Indonesia, was a natural addition to the lineup.

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