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    Le Journal Royal

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    Welcome to Le Journal Royal

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    Legacy

    Erwin Creed smelling a fragrance blotter

    A legacy that spans centuries

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    Art of Fragrance

    For royal houses and discerning patrons for over 250 years

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    The Vault

    Fragrances Preserved in Time by the House of Creed

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    A bottle of Aventus, Aventus For Her, and Aventus Cologne against brown felt cloth

    The most mysterious fragrance brand in the world.

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    Miami

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    New York

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    A coffret box with 3 10ml fragrance vials, a silver funnel and a black atomizer with silver trim, and a white atomizer with gold trim, a gold funnel, and 3 10ml vials of fragrance on top of a coffret, against white ribbon background.

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    Fragrance 101: Jasmine
    May 03, 2019

    Fragrance 101: Jasmine

    Some flowers work best as supporting cast members in a perfume, adding a pleasant, petal-y backdrop to a blend. Others, however, stop you in your tracks with their heady, luxurious potency. When it comes to the latter, one of the best examples out there is the subject of the latest in our Fragrance 101 series, jasmine.
    SPOTLIGHT ON: VIRGIN ISLAND WATER
    July 01, 2017

    SPOTLIGHT ON: VIRGIN ISLAND WATER

    Mention Creed Virgin Island Water to those familiar with the fruity fresh scent and you’re likely to get a contented exhale. It’s the kind of reaction usually associated with relaxed vacationers lounging beachside, cocktails at the ready. And rightfully so; since its creation in 2007, Virgin Island Water has famously captured the spirit of tropical getaways and luxurious resorts.
    SPOTLIGHT ON: ORIGINAL VETIVER
    April 01, 2017

    SPOTLIGHT ON: ORIGINAL VETIVER

    One of the most compelling reasons to wear fragrance? How brilliantly it can capture the essence of a favorite season in a bottle. With just one spritz, you’re magically transported to a warm-weather afternoon, the memory of green leaves and balmy air suddenly, and vividly, enveloping your senses. (And truly— on a dreary, cold morning, is there anything better that this virtual vacation?) As that scents hits you throughout the day, you’ll relive that feeling, over and over again. This transformative experience is what one experiences with Original Vetiver.
    SPOTLIGHT ON: ROYAL MAYFAIR
    March 01, 2017

    SPOTLIGHT ON: ROYAL MAYFAIR

    Whether you’re a longtime Creed devotee, or a newcomer who is eager to learn more about this iconic fragrance house, you’re sure to get inspired by our new series, Spotlight On Scent. First up: the forever classic, Royal Mayfair.
    OBJECTS OF DESIRE
    December 08, 2016

    OBJECTS OF DESIRE

    Rare and collectible gifts from The House of Creed — for when only the best will do. There’s nothing quite so daunting as choosing a gift for someone of discriminating tastes. How do you buy for a person who already surrounds themselves with pieces of great quality? Don’t give up hope: instead, seek out items that are sure to meet their high standards. We humbly suggest you start with The House of Creed. Since 1760, the Creed family has created fine tailoring, accessories, and — most importantly — fragrances for six generations of royalty, aristocrats, and Hollywood legends. Just in time for the holidays, we’ve gathered some of our most coveted pieces for the ultimate Creed connoisseurs
    SMALL WONDERS
    December 05, 2016

    SMALL WONDERS

    Some gifts are big-ticket items: diamond jewelry, a trip to Paris, a sportscar… And while grand gestures will always carry romantic appeal, it’s important to remember that the little touches are just as meaningful. A scented candle or a fragrant soap has special impact — it shows the giver has considered every detail and found that something you didn’t even know you needed. We’ve curated a selection of thoughtful tokens below. Use them as stocking stuffers, hostess gifts, or little surprises this holiday season.
    SCENTS OF WONDER: GIFTS FOR HIM, FOR HER, FOR EVERYONE
    November 28, 2016

    SCENTS OF WONDER: GIFTS FOR HIM, FOR HER, FOR EVERYONE

    Consult our curated list of unique holiday offerings for everyone on your list. It’s the time of year we draw close to those we cherish the most — and, of course, exchange gifts that help show our affection. Whether you’re a strategic shopper or like to do the last-minute dash, The House of Creed offers a suite of luxurious presents for everyone on your list. From Italian leather atomizers to precious perfumed oils and three-piece scented sets, give them a fragrant gift they’ll use all year long.
    INTRODUCING CREED FOR KIDS
    November 08, 2016

    INTRODUCING CREED FOR KIDS

    Inspired by the world’s most beloved and quintessentially French children’s books, The House of Creed introduces Creed for Kids, a playful new scent for the youngest fragrance connoisseurs.
    INSPIRING THE NEXT GENERATION OF WOMEN WITH I AM THAT GIRL
    November 02, 2016

    INSPIRING THE NEXT GENERATION OF WOMEN WITH I AM THAT GIRL

    NOTES TO KNOW: SANDALWOOD
    October 26, 2016

    NOTES TO KNOW: SANDALWOOD

    Cold weather calls for the smooth, warm, and spicy appeal of this Indian wood. Most fragrance aficionados know it’s time to switch up their go-to bottle when the seasons start to change. The lighter-than-air, cooling scents of summer — citrusy, aquatic, fresh — are cycled to the back of the collection, while richer, warmer selections come to the fore. Sandalwood is one of the cornerstones of the perfumers “warm” scent vocabulary. Rich, creamy, woody and resinous, the scent is distilled from the Indian
    Fragrance 101: Jasmine

    Fragrance 101: Jasmine

    May 03, 2019 2 min read

    Some flowers work best as supporting cast members in a perfume, adding a pleasant, petal-y backdrop to a blend. Others, however, stop you in your tracks with their heady, luxurious potency. When it comes to the latter, one of the best examples out there is the subject of the latest in our Fragrance 101 series, jasmine.
    Read More
    SPOTLIGHT ON: VIRGIN ISLAND WATER

    SPOTLIGHT ON: VIRGIN ISLAND WATER

    July 01, 2017 1 min read

    Mention Creed Virgin Island Water to those familiar with the fruity fresh scent and you’re likely to get a contented exhale. It’s the kind of reaction usually associated with relaxed vacationers lounging beachside, cocktails at the ready. And rightfully so; since its creation in 2007, Virgin Island Water has famously captured the spirit of tropical getaways and luxurious resorts.
    Read More
    SPOTLIGHT ON: ORIGINAL VETIVER

    SPOTLIGHT ON: ORIGINAL VETIVER

    April 01, 2017 2 min read

    One of the most compelling reasons to wear fragrance? How brilliantly it can capture the essence of a favorite season in a bottle. With just one spritz, you’re magically transported to a warm-weather afternoon, the memory of green leaves and balmy air suddenly, and vividly, enveloping your senses. (And truly— on a dreary, cold morning, is there anything better that this virtual vacation?) As that scents hits you throughout the day, you’ll relive that feeling, over and over again. This transformative experience is what one experiences with Original Vetiver.
    Read More
    SPOTLIGHT ON: ROYAL MAYFAIR

    SPOTLIGHT ON: ROYAL MAYFAIR

    March 01, 2017 2 min read

    Whether you’re a longtime Creed devotee, or a newcomer who is eager to learn more about this iconic fragrance house, you’re sure to get inspired by our new series, Spotlight On Scent. First up: the forever classic, Royal Mayfair.
    Read More
    OBJECTS OF DESIRE

    OBJECTS OF DESIRE

    December 08, 2016 2 min read

    Rare and collectible gifts from The House of Creed — for when only the best will do. There’s nothing quite so daunting as choosing a gift for someone of discriminating tastes. How do you buy for a person who already surrounds themselves with pieces of great quality? Don’t give up hope: instead, seek out items that are sure to meet their high standards. We humbly suggest you start with The House of Creed. Since 1760, the Creed family has created fine tailoring, accessories, and — most importantly — fragrances for six generations of royalty, aristocrats, and Hollywood legends. Just in time for the holidays, we’ve gathered some of our most coveted pieces for the ultimate Creed connoisseurs
    Read More
    SMALL WONDERS

    SMALL WONDERS

    December 05, 2016 2 min read

    Some gifts are big-ticket items: diamond jewelry, a trip to Paris, a sportscar… And while grand gestures will always carry romantic appeal, it’s important to remember that the little touches are just as meaningful. A scented candle or a fragrant soap has special impact — it shows the giver has considered every detail and found that something you didn’t even know you needed. We’ve curated a selection of thoughtful tokens below. Use them as stocking stuffers, hostess gifts, or little surprises this holiday season.
    Read More
    SCENTS OF WONDER: GIFTS FOR HIM, FOR HER, FOR EVERYONE

    SCENTS OF WONDER: GIFTS FOR HIM, FOR HER, FOR EVERYONE

    November 28, 2016 3 min read

    Consult our curated list of unique holiday offerings for everyone on your list. It’s the time of year we draw close to those we cherish the most — and, of course, exchange gifts that help show our affection. Whether you’re a strategic shopper or like to do the last-minute dash, The House of Creed offers a suite of luxurious presents for everyone on your list. From Italian leather atomizers to precious perfumed oils and three-piece scented sets, give them a fragrant gift they’ll use all year long.
    Read More
    INTRODUCING CREED FOR KIDS

    INTRODUCING CREED FOR KIDS

    November 08, 2016 1 min read

    Inspired by the world’s most beloved and quintessentially French children’s books, The House of Creed introduces Creed for Kids, a playful new scent for the youngest fragrance connoisseurs.
    Read More
    INSPIRING THE NEXT GENERATION OF WOMEN WITH I AM THAT GIRL

    INSPIRING THE NEXT GENERATION OF WOMEN WITH I AM THAT GIRL

    November 02, 2016 2 min read

    Read More
    NOTES TO KNOW: SANDALWOOD

    NOTES TO KNOW: SANDALWOOD

    October 26, 2016 2 min read

    Cold weather calls for the smooth, warm, and spicy appeal of this Indian wood. Most fragrance aficionados know it’s time to switch up their go-to bottle when the seasons start to change. The lighter-than-air, cooling scents of summer — citrusy, aquatic, fresh — are cycled to the back of the collection, while richer, warmer selections come to the fore. Sandalwood is one of the cornerstones of the perfumers “warm” scent vocabulary. Rich, creamy, woody and resinous, the scent is distilled from the Indian
    Read More
    AN EXCLUSIVE INVITATION

    AN EXCLUSIVE INVITATION

    October 10, 2016 1 min read

    Erwin Creed is the seventh generation perfumer at The House of Creed and co-creator of some of the brand’s best-selling scents including Love in White, Fleurs de Gardenia and Sublime Vanille. 
    Read More
    FALL #CREEDSTYLE

    FALL #CREEDSTYLE

    October 05, 2016 2 min read

    Because you’re never fully dressed without a scent. The right fragrance is the most important part of your wardrobe — after all, it may be the only thing you wear every single day. That said, perfumes are not a one-size-fits-all proposition. For one, each scent reacts differently to a person’s skin, which is why testing a scent in person is vital.
    Read More

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