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    A bottle of Virgin Island Water on a small pedestal next to fresh limes

    Shop Summer Scents

    Le Journal Royal

    Gold Atomizer with Silver Trim next to a Flacon of Aventus, bathed in a golden light

    Welcome to Le Journal Royal

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    Legacy

    Erwin Creed smelling a fragrance blotter

    A legacy that spans centuries

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    Art of Fragrance

    For royal houses and discerning patrons for over 250 years

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    The Vault

    Fragrances Preserved in Time by the House of Creed

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    Press

    A bottle of Aventus, Aventus For Her, and Aventus Cologne against brown felt cloth

    The most mysterious fragrance brand in the world.

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    Beverly Hills

    Creed Boutique Las Vegas Storefront

    Las Vegas

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    Concierge Services 

    A coffret box with 3 10ml fragrance vials, a silver funnel and a black atomizer with silver trim, and a white atomizer with gold trim, a gold funnel, and 3 10ml vials of fragrance on top of a coffret, against white ribbon background.

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    A Creed Boutique storefront.
    Creed Pure White Cologne
    Creed Pure White Cologne

    Creed Pure White Cologne

    Size Guide

    $545.00

    Pure White Cologne evokes men’s styles in Victorian England; clean grooming and tailored clothes—like a jacket stitched to superb proportions. Often compared to a burst of English mist, this citrusy blend gives way to subtle sweetness and powdery elegance, calling to mind the fine mist of a foggy London day.

    Size

    FRAGRANCE PROFILE

    A CITRUS / FRESH FRAGRANCE
    REFINED & UNDERSTATED 
    Each Fragrance is created through Creed’s unique infusion process. Ingredients are weighed, mixed, macerated and filtered all by hand in the highest tradition.

    TOP NOTES

    Lemon, Bergamot, Grapefruit

    MIDDLE NOTES

    Galbanum, Pear, Petitgrain

    BASE NOTES

    Ambergris, White Musk, Rice Powder